A busy season with strong sales opportunities
Black Friday: an opportunity for revenue
Black Friday opens the year-end shopping season with promotions in physical and online stores. It falls on the day after Thanksgiving in the United States. The Brasil Escola website traces this sales tradition to the United States in the late 20th century and connects it with Christmas shopping.
Brazil held its first Black Friday in 2010. By 2019, retailers recorded around R$3.2 billion in revenue. The date offers opportunities, but is your business prepared?
For the 2024 edition discussed here, a Haus study from the Stefanini group estimated R$7.6 billion in sales, 10% more than in 2023.
Expected growth for supermarkets
A Dito and Opinion Box study forecast supermarket participation in Black Friday purchases at 19% in 2024, compared with 14% in 2023. Food and beverage participation was expected to rise from 9% to 14%. The article describes the strongest retailer expectations since 2021, with shoppers waiting for the late-November event.
Attractive discounts make Black Friday important to retailers. Administrative planning should align with marketing actions to make the most of promotions and benefits.
How to achieve good results
Discounts, promotions and gifts can strengthen customer relationships. With shoppers becoming more careful about spending, the article anticipated a cautious approach to Black Friday 2024.
According to Haus, consumers favored smaller transactions to get more value from each purchase instead of spending everything at once. The shopping experience was therefore increasingly important. Consider the following tips.
Prepare for higher demand
Stock promotional items adequately and arrange supplier purchases in advance, allowing for procurement procedures. Train service staff, cashiers and other employees to provide a good experience.
Offer real discounts
Customers are frustrated by unattractive prices or regular prices presented as discounts. Such practices led to the Brazilian nickname “Black Fraud.” Respect shoppers' careful approach to spending.
Carry products customers want
Many shoppers wait months to buy a planned item. Use this opportunity to offer popular products and brands.
Do not build the campaign only around slow-moving stock. Other stores are also preparing, and weak promotions can put your business at a disadvantage.
Be present across channels
An omnichannel strategy connects communication and sales channels. Reaching customers through several coordinated channels can improve brand recognition and influence purchasing.
Benefits can include greater visibility and reach, customer retention and more personalized campaigns.
Opinion Box reported that around 66% of Brazilians intended to shop on Black Friday 2024, with possible growth as the date approached.
Make the most of Black Friday with Embrast
Embrast offers quality products and business opportunities. A leading company in its segment in southern Brazil, it has 11 brands serving different retail and wholesale markets.
Request a quote from our sales team through WhatsApp, by telephone or email. You can also find a representative here serving your region.
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