Easter is coming: get your business ready
Is your business ready for Easter? Embrast shares practical tips to help you make the most of sales opportunities while protecting your profit margin.
27/02/2025

Containers, cups and molds for Easter

Planning for your business

In the weeks before Easter, businesses need to allow enough time for purchasing negotiations, receiving goods and preparing their operations. This article explores those steps.

Easter affects many sectors, from seafood shops and supermarkets to decoration and stationery stores. Ensure enough storage space and suitable conditions for incoming products.

Easter: an important retail occasion

Easter creates revenue opportunities across sectors. The Cielo blog reported chocolate-shop sales growth of about 3.8% compared with 2023: 4% in shopping malls and 3.7% in street stores.

The Cielo Expanded Retail Index reported a roughly 5% decline in overall Easter retail sales from 2023 to 2024, with supermarkets and hypermarkets down about 3.9%. For 2025, a Globo study found that 83% of the public intended to celebrate, while the National Confederation of Commerce estimated around R$3 billion in spending.

#PraGenteVer: a imagem mostra uma pessoa vestida com uma camisa jeans de botões e manga longa, com uma calça branca com cinto. Ela está segurando uma sacola branco com estampas escuras pequenas com a mão direita e, com a mão esquerda, um ovo de páscoa embrulhado em papel presente na cor dourada, contendo um laço verde com detalhes amarelos na extremidade.
Following lower retail figures in 2024, the 2025 estimate cited here was around R$3 billion in purchases. Photo: CentrallTAlliance / Getty Images / iStockphoto.

Planning, negotiation and stock: a daily challenge

This section is for businesses aiming to save, avoid wasted materials and prevent shortages. Purchasing teams work to secure suitable prices while managing margins and inventory.

Negotiate with suppliers to balance consumer prices and business profitability. Set limits, understand competing offers and agree on delivery times and quality.

Trained staff and efficient systems are essential. For seasonal demand, plan supplier purchases, quantities and transport in advance.

#PraGenteVer: imagem mostra um profissional vendendo peixes e frutos do mar em refrigerador com vidro transparente expondo itens ao cliente, onde mostra a variedade de produtos contidos no equipamento.
Negotiation, stock turnover and inventory management affect sales goals. Photo: Depositphotos.

An Embrast product for each Easter recipe

Creative recipes attract customers. Embrast offers products for preparing and presenting them. Here are some examples.

1. Colomba Easter bread

For this traditional Easter sweet bread, King Pack offers Colomba baking molds.

2. Alfajores

These Argentine treats have won many Brazilian fans. Bompack Cook Paper helps bake them without sticking to the tray.

3. Cakes in containers

Popular at Easter and other occasions, individual cake desserts can be presented in durable Bompack PET containers.

4. Sweet treats

Five more Easter favorites are:

– Flans: suitable for King Pack Italian-style molds;

– Cakes: Bompack baking pans come in different shapes for different recipes;

– Pies and tarts: baking pans and molds support preparation, while Italian-style trays help with presentation;

– Fruit desserts:
Bompack PET cups and containers help store and protect these treats;

– Swiss rolls: Bompack Cook Paper supports baking and can be used on both sides and more than once, as described for the product.

#PraGenteVer: a imagem mostra diversos produtos que a Embrast possui em catálogo, como potes e tampas pet. Além disso, mostra ovos pequenos decorados com desenhos de flores, um laço dourado amarrado na tampa pet. Todos estes produtos estão contextualizado em uma cesta de vime traçado com alça.
Embrast offers products for resale and seasonal use at your point of sale. Photo: Embrast.

Count on Embrast this Easter

Embrast offers competitive terms that help businesses manage margins, with conditional free shipping* and efficient delivery.

Offer customers quality products on your shelves. Request a quote through WhatsApp, telephone or email.

Every business has Embrast!

*Check conditions with our team at: www.embrast.com.br/faq.


 

Sources:
- https://www.blog.lojasantoantonio.com.br/2022/03/itens-que-nao-podem-faltar-na-sua-producao-de-pascoa.html
- https://www.blog.lojasantoantonio.com.br/2024/12/importancia-do-planejamento-na-confeitaria.html
- https://vrsoft.com.br/blog/chegou-a-hora-de-se-preparar-para-a-pascoa/#:~:text=Aqui%20est%C3%A3o%20algumas%20maneiras%20para%20organizar%20o,anos%20anteriores%2C%20a%20expectativa%20de%20vendas%20para
- https://docepedia.com/blog/como-planejar-sua-pascoa-para-que-ela-seja-ainda-mais-lucrativa
- https://neogrid.com/como-fazer-a-redistribuicao-de-estoque-para-a-pascoa/#:~:text=Como%20ind%C3%BAstria%20e%20varejo%20podem,chocolate%20e%20afins%20reduz%20drasticamente.
- https://neogrid.com/como-fazer-a-redistribuicao-de-estoque-para-a-pascoa/#:~:text=Como%20ind%C3%BAstria%20e%20varejo%20podem,chocolate%20e%20afins%20reduz%20drasticamente.
- https://institutogourmet.com/2578/15-opcoes-para-lucrar-gastando-pouco-na-pascoa/
- https://www.google.com/search?q=normas+de+armazenamento+de+produtos&rlz=1C1GCEA_enBR1069BR1069&oq=normas+de+armazenamento+de+produtos&gs_lcrp=EgZjaHJvbWUyBggAEEUYOTIHCAEQABiABDIHCAIQABjvBTIKCAMQABiiBBiJBTIKCAQQABiABBiiBNIBCDg2NTVqMGo3qAIAsAIA&sourceid=chrome&ie=UTF-8