About the occasion
Easter is approaching, one of food retail's most important occasions, behind only Christmas and Black Friday in sales volume according to the ABRAS research cited here.
Easter changes purchasing habits from Lent onward, as many shoppers replace red meat with fish or seafood. Demand for sweets also grows. Chocolate purchases tend to rise substantially during the season.
In 2026, chocolate eggs appeared on shelves before Carnival in several Brazilian regions. Research by Terra Insights found a significant group buying gifts at least one month ahead, with a similar group buying in the final week before Easter.
This makes early preparation important. Plan ahead and coordinate logistics, stock and commercial strategy to make the most of sales opportunities.
Invest in suitable products
One of Easter's strengths is the variety of products in demand, especially in food retail. Examples include:
• Chocolates — from small bars to traditional Easter eggs, the category offers options for different tastes and budgets.
Classic sweets are mainly sold in supermarkets and specialist stores, where good presentation can support sales.
Handmade sweets are also gaining interest. Customers seeking personalized products create opportunities for confectioners and small producers. Embrast supplies many types of packaging for these businesses.
• Fish and seafood — during Lent, many customers replace red meat with fish and seafood, increasing demand before Easter.
Offer preparation supplies alongside food. Baked dishes call for suitable containers and utensils, both for home cooking and prepared-meal businesses.
For fish and other baked dishes, Bompack baking pans come in different shapes and sizes. Cross-merchandising them near frozen foods can help customers find a complete preparation solution.
• Meat — many families also prepare roast meat or barbecues for Easter gatherings.
This creates demand for preparation and organization supplies such as aluminum foil, PVC cling film and bamboo skewers. Disposable plates and cutlery also make larger gatherings easier.
• Gifts — beyond food, shoppers seek decorative and symbolic items connected with the meaning of Easter. Religious and themed items can reinforce the occasion.
Specialist shops, bookstores and supermarkets can offer small gifts, unusual packaging and personalized keepsakes.
The importance of strategic planning
Review the figures before ordering. How much did you sell last Easter? Which products sold best? Were there shortages or leftovers?
Use these answers and your customer profile to set realistic goals, estimate quantities and balance the range without tying up too much cash in excess stock.
Early promotion, organized displays and clear point-of-sale communication also help your business stand out.
Order early
After reviewing sales and choosing the range, act in advance. Last-minute orders can mean shortages, tighter delivery times and higher costs.
Early orders support availability and give you time to organize the store. Seasonal planning helps prevent lost sales.
Choose Embrast this Easter
A reliable supplier helps you prepare. Embrast offers quality, variety and solutions for your business's needs.