The delivery market in 2026
Delivery has become part of everyday consumption in Brazil. The iFood figures cited in this article describe more than 400,000 partner businesses and 120 million monthly orders for 55 million active users. A FIPE study cited here estimates the ecosystem's contribution at 0.55% of Brazilian GDP. Digital habits and convenient online ordering support this growth.
This also changes business models. One growing food-service segment is the dark kitchen, a kitchen dedicated to delivery. A survey by Abrasel cited here estimates around 135,000 businesses operating exclusively in this model.
Growth also brings more competition. Good food alone is not enough: customer experience matters, and packaging plays an important role. It protects quality during transport, supports delivery and reinforces brand presentation.
This article explains factors in choosing delivery packaging, from durability to its effect on product cost.
What to consider before choosing packaging
About the food
The aim is to deliver food with suitable temperature and presentation. This may require testing packaging with your actual dishes.
A key factor is temperature. Cold pizza or melted ice cream can undermine the experience. Consider thermal insulation, such as EPS packaging.
Other questions matter: does the dish contain sauce or liquid? Is it heavy or delicate? Must it stay crisp? How long is transport? Each answer helps determine the material and closure.
The following sections show options for different needs.
About the customer experience
Packaging is often the customer's first physical contact with your brand. Is it easy to open, attractive, strong enough and able to prevent leaks or displaced food?
Opening should be convenient and safe. Thoughtful design and communication can make the product recognizable and encourage repeat orders.
About value and cost
Packaging is a direct production cost, alongside ingredients.
Consider this example:
A small fast-food business spends about R$15 to make a burger. Suitable packaging, often costing a fraction of that amount, can improve presentation and preservation and add perceived value.
King Pack delivery packaging
King Pack offers food-service packaging from insulated meal containers to sushi and confectionery solutions, balancing protection, convenience and cost.
Explore the main ranges:
EPS packaging — A familiar delivery option for foods that need temperature retention during transport. King Pack offers several formats for common food-service dishes.
PET packaging — suitable for cold foods and products that benefit from clear presentation and a good closure, including sweets, cakes, pies, salads and fruit.
Italian-style baking molds — paperboard containers designed for baking, presenting and transporting food in the same package.
For baking and confectionery, these molds combine convenience with presentation. Suitable models go directly into the oven and remain with the product for display and transport. King Pack offers molds for cakes, cupcakes, muffins, panettone, bread and other recipes in different shapes and sizes.
King Pack: an Embrast brand
Choosing suitable delivery packaging can add value and build customer trust. King Pack offers options for different food-service needs, combining convenience, quality and protection to support a good delivery experience.
Visit the King Pack page on Embrast's website or contact our sales team via WhatsApp or telephone to order.
Frequently asked questions
What is the best delivery packaging?
It depends on the food. Hot dishes often need insulation, while PET can suit cold food and sweets where presentation matters.
Why does delivery packaging matter?
It protects food during transport, supports quality, improves the experience and contributes to the brand image.
What is the difference between EPS and PET packaging?
EPS helps retain food temperature. PET suits cold foods and products that benefit from clear presentation.
How can I avoid delivery leaks?
For sauces and liquids, choose a suitable closure, such as a lidded container or securely closing EPS package. Arrange products carefully to reduce movement and impacts.