Plan more effective actions and grow sales
Why explore new strategies?
For store owners, customer traffic supports steady business growth. The Nielsen Media Research study discussed in our previous article attributes almost 70% of purchasing decisions to the point of sale (read it here). An attractive, organized store offers many ways to engage shoppers. Research by Spar Group found that eight in ten consumers prefer buying food and drinks in person. Respondents also valued good service (71%), a fast, efficient checkout (69%) and an engaging atmosphere (51%).
This article explores marketing and sales actions that can help increase revenue.
8 practical tips to increase sales
1. Put your business online
An attractive website with relevant information is essential, as is understanding search platforms such as Google. We discussed this in our article about social media. However, purchasing figures for food and drinks indicate that customers still value visiting stores.
Google Shopping can help customers find prices and product details. Use appealing photographs, accurate commercial descriptions and an up-to-date address.
2. Define your ideal customer persona
A customer persona helps guide promotional and marketing plans. Knowing who buys supports both content creation and product development. Understand your customer base's purchasing habits and preferences to target campaigns effectively.
Listen to satisfied customers and especially to dissatisfied ones, whose experiences reveal problems in the buying journey. Build the persona from data, research and everyday conversations. Understanding these needs helps physical stores improve sales.
3. Offer different payment methods
A choice of payment methods can attract customers and make purchases easier when they do not have cash. A study by Mastercard found that about 89% of Brazilian respondents were willing to use new or unconventional payment methods, while 79% considered security important.
The same study reported that 64% preferred credit cards for in-person purchases. About 49% used electronic payments to avoid carrying cash.
Payment flexibility can help retain existing customers, attract new ones and support sales.
4. Keep shelves attractive
Understand your customers' language and use clear, eye-catching displays to highlight products and explain their use.
Organization helps shoppers find products in the right place along their route. Review the layout, furniture, product space and equipment. Retail and shopper behavior specialist Fátima Merlin told the InfoPrice blog that a good layout offers these benefits:
– Faster, easier shopping;
– Lower losses;
– Easier replenishment;
– Better accessibility and visibility;
– Higher sales and profit;
– Easier display of new items.
Capable management and monitoring are also needed to prevent empty or disorganized shelves.
5. Use seasonality to grow sales
Understand demand for particular items and monitor customer behavior. Take care: keep enough stock to meet demand and invest in trade marketing. Give seasonal products prominent, organized positions. Plan quantities carefully so that excess supply does not leave unsold stock.
Promote your store during seasonal periods. Use social media, digital creators, radio, outdoor advertising or other channels that fit your customer persona.
6. Which products sell most?
Knowing fast-moving products matters, but detailed sales, purchasing and stock data help you understand performance and plan point-of-sale strategies.
A strong product range supports growth. Analyze both bestsellers and each product's share of revenue, as the Cielo team explains in its blog. This helps guide sales improvements.
7. Support impulse purchases
Highlight relevant additional products to increase average purchase value. Signs such as “flash sale” can draw attention to time-limited promotions. The iFood Partners blog discusses pricing approaches such as:
– Prices ending in 9: these can create the impression of a promotional price and encourage purchasing.
– Limited offers: time or quantity limits can encourage an immediate purchase or order.
– Round prices: customers sometimes prefer simple amounts such as R$100 to R$99.99 because they are easier to process.
8. Improve customer service
A good experience supports revenue growth. Listen carefully, understand customers' needs and offer solutions as well as products. Good after-sales service also helps retain customers.
Strategies for attracting new customers and retaining existing ones support sales growth. Well-planned actions can also strengthen customer relationships.
Count on Embrast and its brands to add quality to your promotional product range. Contact our sales team via WhatsApp, telephone or email for competitive terms.
Sources: - https://www.sti3.com.br/dicas-infaliveis-para-aumentar-as-vendas-da-sua-loja/; - https://www.macondopropaganda.com/5-estrategias-para-aumentar-as-vendas-em-lojas-fisicas/; - https://blog.cielo.com.br/venda-mais/como-aumentar-vendas-na-loja-fisica/; - https://blog.ciss.com.br/7-estrategias-de-vendas-para-supermercados/; - https://listenx.com.br/blog/aumentar-vendas-supermercado/; - https://blog-parceiros.ifood.com.br/psicologia-dos-precos/; - https://hiper.com.br/blog/diferentes-formas-de-pagamento/#:~:text=No%20entanto%2C%20a%20partir%20do,clientes%20para%20a%20sua%20loja.; - https://www.mastercard.com/news/latin-america/pt-br/noticias/comunicados-de-imprensa/pr-pt/2024/marco/pesquisa-da-mastercard-revela-as-preferencias-por-tras-dos-metodos-de-pagamento-escolhidos-no-brasil/#:~:text=Para%20compras%20presenciais%2C%20os%20cart%C3%B5es,lojas%20f%C3%ADsicas%20e%20online%2C%20respectivamente.; - https://www.rdstation.com/blog/marketing/persona-o-que-e/.