Ideas for displaying products in your store
Easter: an important seasonal sales period
Easter can increase demand in many markets. Seasonal visual merchandising, through decoration and selected products, helps engage shoppers.
Decoration should reinforce the brand's identity and create a positive experience. Color, scent and taste can help make the setting engaging.
Communicating offers clearly
In this article, Embrast trade marketing coordinator Marisa Molinari highlights product-description posters, negotiated display and leaflet space, and accurate promotional labels (learn more here) as important parts of Easter communication.
– Choose the products for promotion;
– Highlight the product and its promotional price;
– Use visual elements that support the chosen items;
– Preserve your business's visual identity;
– Check product information and prices on shelves, labels and at checkout;
– Keep the store organized and prevent gaps in shelf availability;
– Display seasonal products at strategic points;
– Use posters, shelf strips, wobblers and other materials;
– Offer tasting stations.
Trade marketing and merchandising actions
Molinari also highlights these factors:
– Sell-out: sales directly to the end consumer, generating business revenue.
– Additional display points: these improve visibility, make use of space and can support impulse purchases and a higher average sale.
– Visibility: attracting attention can improve customer flow and the shopping experience.
– Promotional agency teams: promoters extend the store team, engaging customers and helping them understand products.
– More product facings: a larger visible product area makes items easier to locate and notice.
Decorate without losing your identity
Product arrangement, shelf wobblers and promotional strips can enrich the shopping experience in physical and digital stores.
Sensory marketing uses the senses to build an emotional connection with the brand and can complement store decoration.
Place seasonal products at several suitable points and consider tastings for food items. Plan customer circulation toward key products and train staff to provide helpful recommendations.
Visual merchandising helps attract new customers and maintain relationships with existing ones.
Products for your campaigns
Customers want suitable products, quality and attractive offers. Here are some options from Embrast's catalog.
– Baking paper and Cook Paper:
Useful for cakes, cookies, fish and other baked recipes, these papers make preparation and cleanup easier.
– Paper molds and aluminum baking pans:
Aluminum pans suit traditional Easter fish dishes such as cod and support even baking. Consider displaying them near freezers containing foods suitable for the oven.
– Clear PET containers:
Suitable for mousses, sweets and chocolate gifts. Decorate them with Easter ribbons and accessories for checkout displays.
– Disposable range:
Cups and cutlery make family gatherings easier and reduce kitchen cleanup. They can be displayed at different points, including near drinks refrigerators or freezers.
– Decorated napkins:
These add color and style to Easter table settings and work well in extra display areas.
– Italian-style molds and laminated trays:
Different mold shapes and sizes suit sweet and savory cakes. Trays support attractive presentation.
– Piping bags:
Useful for adding finishing touches to cake decorations, including Easter designs.
Count on Embrast for a broad range, personalized service, flexible payment and FREE SHIPPING* with efficient logistics.
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Sources: - https://www.cdl-lajeado.com.br/especialista-em-visual-merchandising-sugere-decoracao-de-lojas-para-a-pascoa/#:~:text=%E2%80%9C%C3%89%20importante%20dizer%20que%20a,claro%20a%20ideia%20do%20neg%C3%B3cio. - https://www.pricefy.com.br/blog/pascoa-no-varejo-prepare-a-sua-loja-para-as-vendas - https://www.linkedin.com/pulse/o-poder-do-merchandising-na-p%C3%A1scoa-estrat%C3%A9gias-para-v8bcf/ - https://www.westwing.com.br/guiar/decoracao-de-loja/