How can your business benefit from summer sales?
Summer can support sales growth
Summer changes customers' routines. Between the late-December holidays and the return to school in February, demand rises in several segments. A Scanntech study found higher summer sales in certain categories compared with the rest of the year. This article explores that period.
How can you measure sales growth?
Retail and marketing teams measure sales uplift to assess promotions, purchasing and stock management. Comparing a promotional period with a suitable earlier period helps identify the change. Mobile Insight distinguishes actual sales, baseline sales and incremental sales uplift.
A closer look at these three measures
Actual sales: the total sales of a product to end customers during a defined promotional period.
Baseline sales: an estimate of expected sales based on comparable periods and relevant factors. Previous results can support forecasts for a future promotion.
Incremental sales uplift: the extra sales generated by a campaign beyond what would otherwise be expected. It helps evaluate return on investment (ROI) and identify effective actions.
Mobile Insight presents the calculation in two steps:
Actual sales − baseline sales = incremental sales uplift.
To express the result as a percentage:
Incremental sales uplift ÷ baseline sales × 100 = percentage uplift.
These measures help teams assess advertising, marketing and promotional results.
Categories with higher summer sales
Holidays and events create opportunities for relevant campaigns. Some retail categories see substantial growth during summer.
Scanntech identified around 18 categories with above-average summer sales, grouped into three baskets: protection and family, cooling down, and beverages. Examples include sunscreen and tanning products, pool cleaners, insect repellent, camping accessories and notebooks.
Demand also grows for salads, ice cream, refreshments, barbecue supplies and kitchen products. Businesses need enough stock to serve customers. Embrast® can help with production supplies and products for resale.
Here are some Embrast® products that can help your business meet summer demand.
Products for summer
A seasonal strategy works best when it suits the business. These are some Embrast products that can support sales.
Bompack® aluminum foil
Suitable for home and commercial kitchens, Bompack® aluminum foil helps with baking cakes, pies and meat and supports even cooking. It can also protect frozen food and help reduce ice-crystal formation.
Bompack® bamboo skewers and sticks
Bamboo skewers hold barbecue ingredients in place and make them easier to handle. Sticks also provide the strength and durability needed for ice pops.
Bompack® gloves
The range includes nitrile, vinyl and latex gloves for different applications, including food preparation in bakeries, confectionery businesses, supermarkets, butcher shops, commercial kitchens and cafés.
Bompack® disposable range
Cups, plates and cutlery are popular seasonal items in partner stores. They offer practical ways to serve food and drinks.
Blupack napkin dispensers
Businesses with seating can offer customers convenient access to napkins. Our range includes tabletop dispensers, Easy Puxe and Triutil models.
Bompack® reusable shopping bags
With attractive prints and strong handles, reusable bags provide an option for carrying shopping and other items while reusing the material.
Our range creates sales opportunities and helps meet customer needs.
Solutions and opportunities for summer
Prepare your business for summer demand. Embrast offers products for different commercial sectors, from production supplies to shelf replenishment.
Request a quote from our sales team through WhatsApp, by telephone or email.
Need an in-person visit? Find a sales representative in your region: click here.
Every home, every business has Embrast.
Sources: - https://www.supervarejo.com.br/especial/verao-como-o-supermercadista-pode-aproveitar-a-estacao-para-aumentar-as-vendas - https://smarket.com.br/verao-no-varejo-o-que-fazer-para-ganhar-mais-dinheiro/ - https://samaisvarejo.com.br/detalhe/reportagens/verao-traz-perspectiva-de-aumento-de-vendas-em-algumas-categorias - https://samaisvarejo.com.br/detalhe/reportagens/dez-dicas-para-aumentar-vendas-no-verao - https://www.supervarejo.com.br/mercado/pesquisa-aponta-18-categorias-que-impulsionam-as-vendas-no-verao#:~:text=S%C3%A3o%20elas:%20prote%C3%A7%C3%A3o%20e%20fam%C3%ADlia,%2C3%25%20no%20ver%C3%A3o%20passado.