Blupack: a new approach and concept, with the same identity at its heart
An established brand
Blupack, part of Embrast's family of brands, supplies many types of businesses. Its quality products add efficiency and value to customers' ranges across Brazil, while innovation helps the brand reach more stores throughout the country.
Blupack's catalog serves several market segments and continues to introduce new products. With that in mind, the brand set itself a challenge: redesign its visual identity with a fresh approach that meets customers' needs.
According to Embrast's marketing coordinator, Schaiene Camlia Elias, “Blupack is an established brand that is increasingly becoming consumers' preferred choice for supplies. With a complete restructuring underway, this was the ideal time to redesign the brand. Alongside the new visual identity, new product ranges will launch soon, reinforcing our commitment to innovation and our presence in the market”.
Through its new visual identity and updated communications, Blupack aims to bring a sense of trust and modernity to the products on customers' shelves.
Creating opportunities and solutions
Taking its parent brand Embrast's slogan to heart, Blupack uses design to create more opportunities for sales and revenue, giving new meaning to every product package and each communication at customers' points of sale.
“Embrast takes its slogan, 'Creating opportunities and solutions,' literally. We see great market potential in Blupack and have used our expertise to identify consumers' main needs. This led us to restructure the brand, which will soon offer new product ranges and become even more relevant in the sector”, says coordinator Schaiene.
Creating opportunities and solutions is central to Embrast. It adds quality to its business customers' product ranges with items that make a difference in everyday life, whether for consumers or for food preparation.
Blupack: a new concept, the same identity at its heart
Innovation is essential for Blupack as the market changes quickly, both in products and packaging design. While working on a new product range, designer Tanara Sanzon identified the need for a fresh visual approach.
“The redesign began when we started creating the visual identity for a new Blupack product range. We wanted more modern communications in line with market expectations, but we noticed that the style we were developing for the packaging did not match what the Blupack logo conveyed. Our challenge was to create a new logo concept aligned with the design work already underway”, Tanara explains.
The new visual elements
A brand's visual identity can shape a customer's first impression when they see a product on a store shelf. It was therefore important to align Blupack's quality and concept with the packaging and the new product range. Tanara describes how the elements of the new identity were chosen.
“When we create a visual identity, the elements, colors and typography set the brand's tone. In this version, we included a symbol alongside the written name, referring to B and K, the first and last letters of Blupack. We kept blue, a vibrant color that conveys authority and confidence, qualities we aim to offer customers. We also used red to represent vitality and energy. For the typography, we chose a bold weight with rounded corners so it would not feel too austere. We used an initial capital followed by lowercase letters: alongside a sense of sophistication and elegance, the combination creates visual emphasis and makes the brand more memorable”.
What's new at Blupack
Coordinator Schaiene describes how Embrast follows market needs across all areas of sales and keeps its strategies up to date.
“Embrast stays alert to market needs, connected to customer demand and ready to offer strategic solutions. Our representatives work alongside customers to understand how to add value to their product range, always with quality and fair pricing. From the new Blupack, customers can expect a comprehensive range of supplies, covering everything from cleaning to food preparation”, she says.
Embrast is committed to innovation and is recognized for bringing customers quality, speed and reliability. Blupack continues to be one of the brands customers value most in their businesses.
Would you like to discover Blupack's products? Click here and surprise your customers with the brand's product ranges.
Embrast, creating opportunities and solutions.