How social media can support sales
What is content marketing?
Content marketing aims to increase brand visibility and audience interaction while building trust with potential customers. Understanding the target audience and the channels it uses helps a business grow its customer base. The key is to understand when the audience needs specific content and deliver it to people who will find it relevant. It means offering the right product at the right time.
As the internet becomes central to personal and business communication, social media needs a place in annual marketing plans. People search online to solve problems, learn about products, find recipes and much more.
Your content should inform customers. Instead of relying only on sales messages, show that your company cares about questions concerning its products. Paid advertising can support direct promotion; useful social content should explain, answer questions and build trust rather than pressure people to buy.
Why invest in content marketing?
The growth of internet use in Brazil creates opportunities for businesses that understand consumers' digital habits. The Digital 2024: Brazil figures cited in this article report 144 million users, equivalent to about 66.3% of the population.
The article also reports an average of 3 hours and 37 minutes per day on social apps such as Instagram, WhatsApp and TikTok. Instagram stands out as the preferred network for 35.9% of respondents.
The following figures cited in this article illustrate social platform use in Brazil:
1. YouTube: 144 million users;
2. Instagram: 134.6 million users;
3. Facebook: 111.3 million users;
4. TikTok: 98.6 million users;
5. LinkedIn: 68 million users;
6. Pinterest: 37 million users;
7. X, formerly Twitter: 22 million users.
How can your business start creating digital content?
Start by defining your market and communication style. Combine those choices with weekly or monthly planning to support a consistent start.
Digital communication should reflect how your business operates. Do you sell directly to end consumers (B2C), like a self-service restaurant, or to other businesses (B2B), like a factory? This distinction helps identify audience contact points and suitable communication strategies.
Content marketing formats to explore
Making use of video
Different content approaches can improve social media engagement. Understanding each format's role and measuring results helps refine your strategy. Here are some formats and their purposes.
Long videos: suitable for audiences seeking deeper, more detailed information. This article lists YouTube, Facebook, Instagram and TikTok, with videos up to 10 minutes in its example.
Short videos: brief, dynamic content suits Instagram Reels, TikTok, YouTube Shorts and Pinterest. It can attract attention, explain solutions quickly and encourage sharing. The fast-paced recipe videos created with @agradavelcozinha and @bompackoficial are examples. Watch them here!
Other formats
Feed photos: although video is prominent, photos and carousels remain valuable. They tell stories, support campaigns and communicate company values visually, helping build a brand's narrative.
Stories on Instagram, Facebook and TikTok: interactive stories make a brand more personal. Polls, links, GIFs and other tools can encourage engagement, expand reach, gather direct feedback and support calls to action.
Live streams: live broadcasting saw a boom in 2020 and remains useful when supported by a content strategy. YouTube, Instagram, Facebook and TikTok streams can strengthen follower relationships, support sales, launch products and host expert interviews.
Planning social media content
Once you define the audience, contact points and goals, create a strategic content plan. Combine formats, set clear targets and track results to improve over time. Choose the formats your business needs, then build an editorial calendar and put the plan into practice.
Growing use of social apps makes a business presence valuable. Relevant, consistent content supported by a publishing schedule is essential.
Understand your market and use social media to learn what customers need. Explain product functions, answer questions and show interest in their concerns.
Embrast can help your business grow sales by adding products that meet customer needs. Contact our team through WhatsApp, by telephone or email. We offer competitive terms for your business.
Sources: - https://www.nuvemshop.com.br/blog/como-produzir-conteudo/ - https://blog.e-goi.com/br/como-criar-conteudo/ - https://www.negociossc.com.br/blog/o-uso-da-internet-redes-sociais-e-midia-no-brasil-em-2024/ - https://www.rdstation.com/blog/marketing/conteudo-para-redes-sociais/