About the event
On Friday, January 23, Embrast held its Annual Sales Convention for Southern Brazil, one of the key events in the company's strategic calendar. The event aligned the team around the targets for 2026, reviewed indicators and results from the previous year, and recognized the representatives who stood out in 2025.
In total, more than 130 team members attended, including leaders and sales representatives from all three states in southern Brazil, strengthening cooperation across the regional operation.
An Oscar-themed event
This year's convention took inspiration from the Oscars, the world-famous film awards, with the theme reflected throughout the event. The setting included themed decorations, a personalized Walk of Fame featuring the names of everyone attending, and trophies inspired by the traditional Oscar statuette.
Inspired by the Oscars, Embrast celebrated the best performances of 2025 in seven categories, using different performance indicators to recognize representatives' effort, consistency and results throughout the year. The categories were:
🏆 Highest Sales Revenue in 2025
🥇 Highest Growth in 2025
🏆 Most Customers Served in 2025
🥇 Broadest Range of Products Sold in 2025
🏆 Bompack Standout 2025
🥇 Betthavale Standout 2025
🏆 Overall Standout 2025 – The evening's main award went to the representative with the best overall average across revenue, growth, customers served and range of products sold, recognizing excellence, consistency and strong performance throughout the year.
Watch two videos with more event highlights on Embrast's Instagram and YouTube channels.
YouTube
The event's impact
Participants warmly welcomed the awards, highlighting the recognition they received at the convention and the team's work in organizing the event. With high expectations for 2026, representatives showed strong engagement, confidence and motivation to achieve the agreed goals.
Asked how he felt about the occasion, commercial director Alan Rodrigo emphasized his sense of achievement at the results. He described 2025 as a challenging year in which every target was exceeded thanks to the effort of motivated representatives and employees. Alan stressed that the results came from a collective effort and congratulated the entire Embrast team.
Looking ahead to 2026
The event was a success that participants will remember. Through strategic alignment, recognition, networking and time together, Embrast begins 2026 with a stronger team ready for a new cycle of achievements.
A team that feels recognized, shares clear goals and stays motivated makes a difference to the final result.
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