Embrast: investing in innovation and solutions for Brazilian retail
Embrast at APAS Show
At APAS Show 2024, the world's largest supermarket trade show, Embrast focused on creating opportunities and presenting its latest products through the main campaign concept: Embrast in every home and every business. Four days in São Paulo brought valuable exchanges and meetings with leading supermarket customers from across Brazil.
The stand was divided into the two worlds Embrast serves: consumers' homes and businesses. It introduced visitors to the company's brands and product categories, both for retail shelves and for everyday business use, helping customers make purchasing decisions with confidence.
Why APAS matters for Embrast
As Embrast has grown, significant investment in innovation has created new opportunities and solutions. The company continues to introduce products in household goods, cleaning and supplies for commercial establishments.
According to Embrast director Denisio do Nascimento, “APAS is where we introduce ourselves to Brazil's supermarket industry and bring all our new products […] Our outlook for 2024 is very positive. APAS is the main trade show of the year. We believe in the market and are investing, as are our customers. We see food retail in Brazil continuing to grow, and we will grow with it.”
Embrast looks for new opportunities to grow. As a manufacturer, it offers competitive terms, aiming to satisfy customers and create room for businesses to increase average purchase value.
A leading southern Brazilian company at APAS
As it gains a stronger presence in São Paulo's market, Embrast brought its experience to the world's largest supermarket trade show, combining exclusive launches with opportunities to attract new customers.
A seven-time winner of ACATS awards for best supplier in household goods and a sales leader in southern Brazil according to Scanntech data, Embrast welcomed important visitors from across the country. These meetings built business relationships and opportunities for strong B2B deals in 2024.
Director Denisio said the daily experience of the trade show strengthens personal relationships and leaves him feeling fulfilled and happy.
Embrast's customer service is a point of difference because it seeks to understand each customer's needs at every stage of the commercial relationship.
A trade show for innovation
Embrast continually brings new products to the Brazilian market. Administrative manager Janilson J. Silveira described some of the additions since APAS 2023.
“This year, we prioritized expanding the air fryer liner range. We previously had only the standard round version, and now we also have perforated and rectangular liners, bringing the total to five models.”
Janilson emphasized that more products would follow, with several already on their way to Embrast. The company also introduced the refreshed Betthavale brand to customers, with a new look and a complete catalog, at its first APAS Show.
Janilson also discussed Cook Paper, a new favorite among cooks, and gave a preview of more paper products to help with food preparation.
Representing Embrast in Brazil and abroad
Embrast also has exclusive representatives outside Brazil, including Juan Pablo in Bolivia. According to Juan, the main ranges gaining ground there are aluminum foil and trays, PVC food wrap and the complete shaving range.
After nine years representing the company in Espírito Santo, Rodrigo P. Mendez is proud to work with its products. “Over many years, I have watched the range grow and the company pursue continuous improvement for customers and partners”, he said. Rodrigo added that this work strengthens the business and that he is pleased to see new retail opportunities created each year.
Business solutions from Embrast
Embrast seeks better ways to present its products and create sales opportunities through quality. APAS Show provides visibility and a setting for building personal relationships with customers.
Would you like to explore Embrast's product range? Visit our range today.
Embrast in every home and every business!