Embrast: a story of dedication and hard work
Embrast over the years
Embrast began its journey in 2001 with a commitment to creating opportunities. President Denisio do Nascimento was the first salesperson in his own business. He saw its potential for growth from the start, and that potential became a reality. The company's early focus was selling paper bags for immediate delivery.
Denisio says creating opportunities and solutions has been part of the business since its founding, helping it expand and reach more customers. It began with a warehouse in Brusque's Azambuja neighborhood. In 2010, the company expanded with a factory in Limoeiro, between Brusque and Itajaí, responding to demand for products that would make Bompack a leading name in southern Brazil.
In 2013, Embrast expanded storage on its new property as its products reached more partner stores. A third warehouse expansion followed the company's development into a major importer. To meet consumer and business customer demand, Embrast expanded its factory again in 2020, strengthening its position in the southern states.
Embrast's leading position
As the company grew, its products became essential to many types of businesses across Brazil. Consumer demand and the search for convenience made Embrast an important partner in helping customers increase revenue.
“Our purpose has always been to go beyond the product. We want to deliver results. Every innovation begins with listening closely to the market, understanding needs and creating solutions that truly make a difference”, Embrast president Denisio do Nascimento told ND+.
Embrast's work in the market has earned awards and recognition. The company received its eighth ACATS Award for best supplier of household goods and supplies, following wins in 2015, 2016, 2017, 2018, 2019, 2022, 2023 and 2024.
President Denisio told Jornal O Município Brusque: “This award reflects consistent work on several fronts. We have efficient logistics and fast delivery alongside excellent product quality. We also invest heavily in customer relationships, from the first contact through to after-sales support, taking care at every stage. Winning the eighth consecutive award shows we are on the right path and that customers recognize and value our work.”
The company is committed to serving customers well and delivering quickly. That dedication has brought recognition over the years and helped Embrast reach more store shelves and Brazilian consumers.
Embrast's role in the market
Technology enables progress in many areas, including packaging and food wrapping. Embrast keeps developing through investment in new factory machinery, people and skills.
The company has adapted its strategies while following trends in Brazil and abroad. Competition helps consumers find good prices at the point of sale, while customers learn more about how the products combine efficiency, quality and affordability. This encourages Embrast to keep improving its catalog.
Embrast's growth is built on a commitment to efficient logistics, product quality and reliability.
Brands serving different markets
Embrast introduces products that make daily tasks easier for Brazilian homes and businesses. With 12 brands in different market segments, it develops practical solutions for laundry areas, gardens, bathrooms, food preparation and packaging food for sale.
Meet our brands:
Bompack: the Bompack range is extensive, covering the kitchen and cleaning. This award-winning market leader is known for practical, quality products that help customers in everyday tasks.
Betthavale: acquired at the end of 2023, this brand offers efficient, quality products with distinctive packaging. Alongside household cleaning, it focuses on the appearance of products that complement the home. Explore the Betthavale range!
Belpro: a lighting brand with a complete, high-quality range. Its catalog includes LED bulbs and emergency lights, with products designed for durability and reliable use.
Persomax: specializing in personal care, Persomax offers razors and hairbrushes, including the Cidades Inesquecíveis range. Take a look!
Discover more Embrast brands
Blupack: with a refreshed identity, the brand focuses on cleaning and supplies, including towel dispensers, paper roll holders, napkin dispensers and cup dispensers. It combines practical products with an updated design. Explore the range here.
Simplus: specializing in cleaning, this brand offers efficient products that make customers' routines easier—a true cleaning ally.
Bluforte, King Cook and King Pack: these brands offer kitchen and food preparation solutions suited to businesses, with practical products for baking, roasting and other uses.
Embrast's brands bring variety and quality to customers' ranges. Together, they serve many of the departments found in today's stores.
24 years of Embrast: what comes next?
Innovation has been part of Embrast since its founding, improving efficiency in both production and administration. The company's capacity for growth is a source of pride as it strengthens its market position. Innovation supports competitiveness and technological progress.
Speaking to ND+, president Denisio said innovation has a positive impact throughout the production chain. He also highlighted continued investment and training to keep the team skilled and up to date with the market.
“Over the years, the company has expanded its operations, investing in advanced technology, sustainability and staff training, earning a prominent position nationwide”, ND+ reported.
With products for retail shelves and everyday business use, Embrast invests in skilled people and more efficient processes to reach further. The company is present in every region of Brazil.
Would you like to stock one of our brands? Request a quote on WhatsApp, by phone or by email. Discover our offers for your business!
Embrast: 24 years of creating opportunities and solutions.
Sources: - https://www.embrast.com.br/quem-somos; - https://ndmais.com.br/economia/industria-que-transforma-embrast-lidera-expansao-com-inovacao-e-solucoes-inteligentes/ - https://omunicipio.com.br/embrast-e-eleita-melhor-fornecedora-de-sc-pela-oitava-vez-no-premio-acats-2024/ - https://www.terra.com.br/noticias/empresa-de-embalagens-e-artigos-para-festa-atende-mais-de-15-mil-clientes-no-brasil-e-aposta-em-2017-como-um-ano-positivo,7ed8a47e7f840c51bdd4055940324c06vtfylqka.html - https://omunicipio.com.br/4-intimidades-denisio-do-nascimento-fala-sobre-relacao-do-esporte-de-adrenalina-com-um-lider-corporativo/ - https://www.linkedin.com/company/embrast-embalagens/about/ - https://www.facebook.com/embrast/videos/embrast/134156008696110/