Bompack's new packaging with a serrated cutter
Discover Bompack's new packaging with an integrated serrated cutter, designed to make kitchen routines more practical and help partner businesses grow their sales.
01/09/2025

Learn how to use the packaging's serrated cutter without tangles!

The constant pursuit of innovation

Embrast develops products that make everyday life in Brazil more practical by combining innovation and functionality. We focus on solutions that meet consumers' everyday needs while bringing quality and convenience together. This led to the packaging with an integrated serrated cutter from Bompack.

#PraGenteVer: imagem mostra pessoa puxando o plástico filme de pvc com a embalagem serrilhada da Bompack com a mão direita indicando o modo de segurar o produto. O contexto é de cozinha doméstica.
Innovation is part of Embrast's history, and developing better packaging for plastic wrap was no exception. Photo credit: Prime Filmes/Embrast.

An innovative serrated cutter for PVC food wrap

The new PVC food wrap with an integrated serrated cutter brings greater convenience to everyday tasks. With the cutting edge built into the box, you no longer need to worry about losing the end of the wrap or reaching for knives and scissors. Cutting is simple, quick and convenient, with everything close at hand. 

Lightweight and easy to handle, the packaging makes work faster in home kitchens and in businesses that need speed and safety, such as bakeries, butcher shops, supermarkets, fresh produce stores, distributors and packaging stores. 

The serrated cutter makes PVC food wrap much easier to use, turning an everyday task into an innovative experience.

How to use Bompack's new packaging with a serrated cutter

1. Secure the roll 
Press the marked points on the sides of the box to hold the PVC roll in place. It will sit firmly in the center of the box, ready to use.

#PraGenteVer: imagem mostra mão de modelo executando o primeiro procedimento na embalagem com serrilha: o “prendeu”, apertando as abas laterais do produto.
The new packaging with a serrated cutter provides a firmer grip for confident use. Ideal for everyday kitchen tasks. Photo credit: Prime Filmes/Embrast.

2. Pull the wrap
Open the front flap at the marked point and pull the end of the wrap toward the serrated cutter. The cutter is built into the box, helping you avoid losing the end of the wrap.

#PraGenteVer: imagem mostra mão executando segundo procedimento na embalagem com serrilha: o “puxou”, segurando e puxando a ponta do filme pvc para baixo, segurando embalagem com firmeza.
PVC food wrap is now even easier to use with Bompack's new packaging with a serrated cutter, an innovation for the market. Photo credit: Prime Filmes/Embrast.

3. Cut
Bring the wrap against the serrated edge and cut it easily, without knives or scissors. The front flap helps hold it in place and makes the process faster and more practical.

#PraGenteVer: imagem mostra pessoa puxando o plástico filme de pvc com a embalagem serrilhada da Bompack com a mão direita indicando o modo de segurar o produto. O contexto é de cozinha doméstica.
Innovation is part of Embrast's history, and developing better packaging for plastic wrap was no exception. Photo credit: Prime Filmes/Embrast.

Efficiency, convenience and value for your business

Embrast once again leads the way with a solution that will change how people use PVC food wrap in Brazil.

With easy cutting, convenience and safety, this is a product consumers expect to find on store shelves. Your business can be part of this new development.

We are pioneers in bringing this technology to the market, creating value for consumers and business partners alike. Contact us for an offer and stock a product that combines innovation, quality and an excellent sales margin.

Contact our sales team on WhatsApp or by phone and be part of this change.