The concept, quality and making of Embrast's commercial
Embrast in every detail
Embrast offers products that are part of everyday life in Brazil and of moments people remember for a lifetime. With those moments in mind, we launched the Embrast commercial in the last week of June. It celebrates meaningful occasions that bring loved ones around the table to share affection.
“Moments become even more special when shared with those we love,” wrote marketing coordinator Schaiene C. Elias on a personalized gift for the 'Every home has it, every business has it' campaign, distributed at the launch on Friday, June 28.
Behind the scenes of filming in Florianópolis
To bring a script planned at least six months before the launch to life, we rented a location in Florianópolis, Santa Catarina, that suited the commercial's concept. Once the setting matched the script, filming took place throughout the morning and afternoon.
It was a productive day of filming scenes from different angles, highlighting Embrast products within the story of a girl organizing a surprise birthday party for her grandmother.
The products on set were carefully selected to build the setting and support the story, appearing in different scenes where they could be used naturally. You can watch the finished video further down in this post.
The second filming day at Stock Archer
For the second part of the commercial, we arranged to film at our partner Stock Archer, a wholesale supermarket in Brusque, Santa Catarina. Our task was to capture scenes of shopping for the products that would help create the party atmosphere.
We waited for Stock Archer to close before starting the second part of filming. From 10pm, the team prepared the set and shelves with Embrast products, organized the models' clothes and makeup, and took care of the other details.
Launching the Embrast commercial
On the last Friday of June, the 28th, we presented the commercial to administrative, factory and warehouse employees. The day was divided into three sessions. In a full auditorium, we showed how the project was planned and produced, including behind-the-scenes footage and the finished commercial.
Model and writer Edla Zim, who played the grandmother celebrating her 'sixty-something' birthday, also attended. She reflected on personal and professional expectations around the age of 60. With enthusiasm and emotion, Edla invited the audience to think about life's choices, changes and opportunities.
A special tribute
At the end of the sessions, we paid tribute to the employees who make the products and manage operations and planning, with a representative from each department.
These people are essential to the company. Their dedication brings the principle of excellence behind Embrast's product range to life, always aiming to deliver the best to customers.
The idea behind 'Every home has it, every business has it'
Embrast offers a wide range of products for food businesses, service providers, restaurants and many other establishments. Its portfolio includes brands such as Bompack, Betthavale, Belpro, Persomax and 10 others, each with its own area of expertise.
As a leading supplier in southern Brazil, we work with many supermarkets and wholesale retailers. These customers and partners strengthen our product distribution.
By reaching more store shelves with competitive prices, Embrast is becoming part of more homes and businesses across Brazil. Its products support everyday routines, help businesses grow sales and average purchase value, and contribute to celebrations shared by family and friends.
With that in mind, the Marketing and Raffcom teams spent six months planning, creating strategies and producing every stage of the commercial. Their goal was to express one of life's most valuable experiences: time together as a family.
Watch the complete Embrast commercial
We want to highlight what it means to release our first commercial. It was the result of hard work, but also a rewarding process and an important milestone in Embrast's 23-year history. Let's watch it together:
Embrast in every home and every business!