Betthavale at the Exposuper 2025 trade show
Embrast returned to Exposuper, Santa Catarina's major retail trade fair and convention, with its new Betthavale brand.
23/06/2025

Betthavale: a new approach to elegant, high-quality cleaning products

Betthavale's stand at Exposuper

Betthavale, one of Embrast's brands, took part in Santa Catarina's largest retail trade show with a distinctive stand. The company returned to the state's leading industry convention, held on June 16, 17 and 18 at Expocentro Balneário Camboriú.

#PraGenteVer: estande Betthavale na feira Exposuper com lindos expositores para os produtos de suas linhas, com mesas e cadeiras para acomodação de clientes em atendimento, com ativação e brindes através de roleta digital.
Betthavale's stand at V02 used a museum-inspired concept to give its products greater prominence. Photo credit: Marketing/Embrast.

According to Izabelly Cândido, Embrast's social media analyst, the stand was “designed to reflect the brand: bringing elegance and convenience to consumers' homes. […] The stand invites visitors to experience the brand”.

“[…] Displaying products on the stand's wall showed how the range looks in a store, while other areas presented products like works of art”, Izabelly added.

Several influencers attended and shared highlights of the stand, marketing activities and product displays. Take a look at these Instagram reels!

Influencer @nagelavoss:

Influencer @maifigueiro:

 

View this photo on Instagram

 

A post shared by MAIARA FIGUEIRÓ (@maifigueiro)


@minhacasa105sc:

@betthavale:

 

View this photo on Instagram

 

A post shared by Betthavale (@betthavale)


@brunamacaneiro:

 

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A post shared by Bruna Maçaneiro (@brumacaneiro)

Exposuper: a trade show full of opportunities in Santa Catarina

To create opportunities and solutions, Embrast brought Betthavale to the show to present its complete cleaning range. The products combine beauty, convenience and sophistication with the efficiency people need in their daily routines.

Betthavale made a strong debut at supermarket industry trade shows, winning buyers over with elegant, high-quality products praised by visitors to the stand. Taking part in the convention matters because it allows the company to meet customers, present new products and discuss buying and selling opportunities.

#PraGenteVer: expositor com gancheiras simulando uma gôndola de supermercado com os itens da Betthavale, mostrando vassouras, rodos, pás, sacos de lixo, MOP Flat, prendedores de roupa, entre outros.
Through attractive, functional products and sales solutions, Betthavale carries forward a key strength of its parent brand, Embrast. Photo credit: Marketing/Embrast.

Customer service sets Embrast apart in its market. Betthavale likewise focuses on understanding customers' needs and helping them add quality to their product range.

Betthavale wins awards in two stand categories

To round off the success of Betthavale's Exposuper stand, the brand was a finalist and won second place in the large-stand category for Best Stand Concept and third place for Best Visual Communication, competing with major brands at the convention.

This was Betthavale's first year at trade shows, making the awards an especially significant milestone.

#PraGenteVer: imagem mostra, em primeiro plano, dois prêmios expositor da Exposuper 2025 entregues a Betthavale, onde mostra o letreiro da marca ao fundo, além de parte da exposição de produtos na convenção.
The directors and employees representing Betthavale received both awards with great joy. The recognition reflected their dedication and creativity in delivering a distinctive concept for visitors. Photo credit: Marketing/Embrast.

Learn more about Betthavale

Betthavale's products bring comfort and style to everyday cleaning in Brazilian homes. The brand combines functionality, beauty and quality, adding value to the product ranges of the businesses it serves.

#PraGenteVer: imagem mostra a vassoura Tupy da Betthavale posicionada ao lado de um sofá de couro e de cor marrom, sob um tapete em uma sala de estar.
Betthavale makes everyday cleaning easier while complementing the home's decor. Photo credit: Embrast.

Get to know Betthavale through its products.

Discover our offers for your business. Request a quote from our sales team through the Embrast website, on WhatsApp or by phone.

Betthavale, an Embrast brand.