A trade show full of opportunities
Last week, Betthavale took part for the second consecutive year in ExpoSuper 2026, Santa Catarina's largest retail event. Held in Balneário Camboriú and organized by the Santa Catarina Supermarket Association (ACATS), it brought together more than 300 exhibitors and professionals from across the sector, creating an ideal setting for networking, new business and product launches.
With a stand built around a distinctive concept, Betthavale welcomed supermarket retailers, distributors and buyers from across Brazil to explore its range, strengthen customer and partner relationships, and discover new products.
New additions presented at the show
This year, Betthavale arrived at ExpoSuper with several additions to its product range. Beyond their functionality, the products stand out for the brand's distinctive visual identity and a unique color palette designed with consumers in mind.
Glass Cleaning Cloth
Developed especially for surfaces such as windows, mirrors and glass tables, the Glass Cleaning Cloth cleans effectively without leaving lint, producing a more even, shiny finish.
Lint Remover
The Lint Remover is a practical way to remove the pills and lint that form on clothing and fabrics over time, helping garments look good for longer.
Folding Stool
At 22cm high, the Folding Stool can be used as a seat, step or support for everyday activities. Its folding design makes it easy to store and carry, adding convenience for the user.
Product launches at ExpoSuper 2026
360° Mop Bucket with Stainless Steel Basket
Designed to make cleaning more practical and efficient, this product has a 125cm handle and comes with two replacement mop heads. The bucket has a total capacity of 12 liters, allowing longer cleaning sessions. Its key feature is the stainless steel basket, which makes it more durable than conventional models.
Mega Líder Broom
The Mega Líder Broom was one of Betthavale's launches at ExpoSuper 2026. Its wider base covers a larger area with each sweep. Versatile and durable, it is suitable for indoor and outdoor cleaning, especially where dirt needs to be removed quickly and efficiently.
Betthavale wins an ExpoSuper award
ExpoSuper also recognizes outstanding exhibitors across several categories. At this edition, Betthavale won the Best Visual Merchandising category, which assesses product displays, display and furniture design, clear visual communication, and innovation and creativity in presenting the brand.
Commercial director Alan said the achievement came from cooperation across the company:
“It recognizes the work of the Marketing and Trade Marketing teams, whose execution was flawless.”
Alan also highlighted the effort of everyone involved in the project, who helped turn Betthavale's stand into a distinctive experience for visitors.
Why ExpoSuper matters for Betthavale
More than a showcase for products and launches, ExpoSuper gives Betthavale a strategic opportunity to strengthen relationships, generate business and follow retail trends closely. Taking part builds connections with customers, distributors and partners from across Brazil, while increasing the brand's visibility at one of the country's leading supermarket industry events.
Betthavale thanks every customer, partner, visitor and employee who took part and contributed to the event's success.
Would you like to learn about the products presented at the show and discover more solutions from the brand? Explore Betthavale's full range or request a quote from our sales team through the Embrast website, on WhatsApp or by phone.